The happenings "inside" the Wisconsin State Treasury and across the street at the State Capitol

Money Matters: Halloween Spending Downright SPOOKY!

Hallowen Spending

Halloween spending is so popular we at the Wisconsin Office of the State Treasurer find it downright spooky.   Here are some bone-chilling facts from the National Retail Federation and our friends at MSN Money.

Americans will spend $6.9 billion in 2011 on everything from candy and costumes to decorations. That’s an increase of 16% from what consumers said they would spend last season

  • The average consumer intends to spend $72.31 on Halloween products this year. That’s $6.03 more than last year.
  • According to the U.S. Census Bureau, there were 41 million trick-or-treaters last year between the ages of 5 and 14. It’s unknown how many cranky old people sat on their front porches screaming, “Get the heck off my lawn!”
  • This year, seven in 10 Americans plan to celebrate Halloween. That’s the highest level of participation in the survey’s nine-year history. I assume the other three prefer gardening. Or giving trespassing kids the evil eye.
  •  Americans also plan on spending $310 million to dress up their pets this year.
  • With more than $2.5 billion being spent on Halloween costumes alone, it’s no wonder there were 1,719 costume-rental establishments across America as of 2009.
  • The five most popular adult costumes last year were : a witch, a pirate, a vampire, a zombie, and Batman.
  • Census data show that 92% of American households consider their neighborhoods safe. Yes, that includes the folks living in places like Tombstone, Ariz., and Cape Fear, N.C.
  • There has been only one documented case since 1974 of a child being killed by a lethal Halloween treat 
  • The typical household is expected to spend $21.05 on Halloween candy this year.
  •  Oct. 28. That day just so happens to be the biggest day of the year for candy sales.
  • In all, Americans will spend more than $2 billion this year on candy to keep their neighborhood trick-or-treaters happy. Hopefully, they’ll avoid the Halloween treats kids hate more than anything.
  • Perhaps that large confection market is why, in 2009, the U.S. had 1,177 establishments producing chocolate and cocoa products, employing more than 34,000 people. Somewhat ironically, a lot of kids will tell you that many of the most popular Halloween treats don’t involve chocolate at all.
  • Still, if you insist on giving out chocolate this Halloween, you’ll probably want to know that the four most popular candy varieties are Snickers, Reese’s Peanut Butter Cups, Kit Kat, and M&M’s

    Here’s an eerie trick (.pdf file) for scaring up your favorite treats: Kit Kat lovers might be interested to know that they have a 37% better chance of scoring that crispy confection at a ranch-style home. And any self-respecting Reese’s Peanut Butter Cup fan should realize they have a 26% greater chance of getting those tasty treats at two-story houses.

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